This year, YouTube plans to roll out a new tool that lets creators record a Short in a side-by-side layout with both Shorts and YouTube videos “so they can easily add their own take on a trend or join in with reactions,” according to Mohan. Mohan also touted YouTube Shorts as helping boost creators’ reach, with the TikTok-style short videos now generating more than 50 billion daily views, as Google announced last month. YouTube also will let creators tap into “the power of AI,” according to Mohan, outlining new video-production tools that are in the works: “Creators will be able to expand their storytelling and raise their production value, from virtually swapping outfits to creating a fantastical film setting through AI’s generative capabilities.” That said, he added, “We’re taking the time to develop these features with thoughtful guardrails.” Later this year, YouTube will provide RSS integration to give podcasters another way to upload their episodes and provide users additional listening options, Mohan wrote. This year, the platform plans to add new features in YouTube Studio make it easier to publish podcasts, and it also will start bringing both audio and video-first podcasts to users of YouTube Music in the U.S.

First introduced in 2018, the channel memberships feature lets YouTubers charge a monthly fee (ranging from $1 to $100 in North America) for access to exclusive content, emoji, badges and other perks.Īnother area of focus for YouTube in 2023 is podcasts.

One of new data points Mohan cited: More than 6 million viewers paid for channel memberships on YouTube as of December 2022, up more than 20% from the prior year. In outlining YouTube’s 2023 priorities, Mohan said the platform is “providing more opportunities for creators outside of ads by expanding our subscriptions business, investing in shopping and continually improving our paid digital goods offerings.” Last year, “hundreds of thousands” of YouTube channels made money on the platform for the first time, he wrote.

Youtube to rss podcast